Automotive marketing is a complex ecosystem that strategically promotes vehicles to potential customers at various levels. OEMs build the overarching brand image, regional advertising tailors campaigns to specific geographic areas, and local dealerships engage with their immediate community to drive sales. Understanding and effectively utilizing these different tiers is essential to optimizing your automotive digital marketing strategy.

THMG automotive marketing can use a variety of channels to reach prospective buyers, including social media, paid ads, and email. They can also leverage video content to give buyers a more immersive experience and connect with them at the emotional level that will help them decide whether or not to purchase a vehicle.

THMG Automotive Marketing: Digital Solutions for Car Dealerships

Using customer personas is another important component of automotive marketing. Different types of cars appeal to different buyer personas, and understanding their concerns, questions, and needs can help marketers craft carefully targeted messages for each segment.

Another way to boost automotive digital marketing is to optimize Google Ads. Making sure that your ads are showing up for searches that have relevance to your business can save you money by preventing expensive clicks from people who were never going to buy a car. By regularly updating your negative keyword list, you can ensure that your ads are only appearing for searches that you can realistically expect to convert.

Finally, dealers can increase their auto marketing strategies by leveraging special promotions that differentiate them from the competition. For example, they can create unique perks that encourage consumers to come into their dealerships, like free oil changes or discounts on vehicle accessories. They can also use text message marketing to send offers and updates to their existing and prospective customers.